Fundamentals of Marketing
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy.
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Learning Objectives
On completion of this topic you will clear your concepts with respect to:
• Define marketing
• Describe the “4 Ps” of marketing
• Describe a company’s perspective of value
• Describe a customer’s perspective of value
• Analyze the role marketing plays in an organization
• Generalize the types of decisions marketers make
