In this topic you will:

Learn about the roles, traits, attributes, and skills that an entrepreneur should ideally have. You’ll also identify the factors that affect a person’s decision to be an entrepreneur. Further, you’ll determine the various pros and cons of entrepreneurship. Finally, you’ll explore the different types of entrepreneurial businesses.

In this topic you will:

Learn how a business enterprise operates in different market structures, and how it manages business risks and related decisions.

In this topic you will:

Learn about great entrepreneurs of the past and present. You’ll realize how these people see opportunities, capitalize on them, and build institutions and firms. In the process, you’ll discover how leadership, ideation, resilience, and timing play a role in entrepreneurial success. Perhaps, you’ll learn a thing or two from the failures of the entrepreneurs. You’ll also realize how entrepreneurship has changed in its scope and nature through the centuries.

By the end of this lesson, these icons might inspire you, and you may start thinking like an entrepreneur.

In this topic you will:

Examine the importance of a good idea in business. You'll learn about the common value propositions that you can offer to your customers. You'll understand why a competitive advantage matters to a business. You'll also learn about market research and how it helps you sustain your business in a competitive environment.

In this topic you will:

Look at the components of a business plan and learn about why it is an important document for a budding entrepreneur. You’ll also look at the typical structure of the business model. Finally, you’ll familiarize yourself with various functions within an organization.

In this topic you will:

Learn about the role, and the pros and cons of franchising. You’ll also explore the different types of franchising models that entrepreneurs can choose. Finally, you’ll identify the various options that you can use to buy an existing business.

In this topic you will:

Learn about marketing and its components. You will understand the stages of a product’s life cycle. You will also learn about brands and various pricing strategies.

In this topic you will:

Learn about ideation and innovation in products and pricing. You’ll learn about new product development and its stages and risks. You’ll also study the methods to price smartly. Additionally, you’ll understand the importance of a prototype and its influence on further marketing decisions. Finally, you’ll learn about credit in pricing policy. You’ll also learn about the risks of credit and ways to mitigate these risks.

 In this topic you will:

 Identify and explore the elements of a promotional mix. These elements include advertising and personal selling. It also includes direct marketing, public relations, and sales promotion.

You’ll identify the types of advertising vehicles that businesses use to promote their offerings.

You’ll learn the importance of the distribution function. You will be able to identify its activities. Lastly, you’ll determine the role that e-commerce plays in the distribution function.

In this topic you will:

Learn about the factors you need to consider when choosing a promotional mix for your product. Building a promotional campaign also means evaluating it at a later stage. Thus, you’ll also learn about the evaluation process in this lesson. Finally, you’ll look at distribution costs and understand how distributors track them.

 In this topic you will:

Identify the different steps of the market research process. You’ll explore the differences between primary and secondary research methods. Further, you’ll determine the application of market research in various aspects of a business. You’ll also understand various methods of sales forecasting. Lastly, you’ll discuss the benefits as well as the limitations of market research.

In this topic you will:

Learn about the importance of customer relationship management (CRM). Although getting a customer is important, keeping a customer is what sets successful entrepreneurs apart. That’s where CRM comes in.

In this topic you will:

Learn how businesses generally sell through their products’ features, benefits, or value.

Further, you’ll explain the different steps involved in the selling process. You’ll also explore the different stages of the Attention Interest Desire Action (AIDA) model, which plays a crucial role in personal selling. Then, you’ll describe the different techniques that salespeople use to close a sale.

Finally, you’ll review the importance of customer service and identify the skills a professional must have to provide effective customer service.

In this topic you will:

Learn about the importance of sales management. You’ll understand the sales process and the importance of sales professionals. You’ll also examine and realize the importance of various sales channels, both conventional and unconventional. Finally, you’ll learn about e-commerce and cyber threats and security.

In this topic you will:

Learn about the scope of operations management. You’ll learn about various concepts related to operations management, such as fixed costs, variable costs, break-even point, economies of scale, and the law of diminishing returns. Finally, you’ll learn about the impact of specialization and division of labor on productivity.

 In this topic you will:

Learn the various management functions of operations management in the manufacturing industry.

You’ll explain the role of project management tools, such as PERT, CPM, and Gantt charts.

Finally, you’ll explore management functions that help optimize operations in the service industry.

In this topic you will:

Learn about the various activities associated with inventory management and inventory control. You’ll also explore various techniques to control inventory costs.

In this topic you will:

Learn about the processes that are part of supply chain management (SCM). You’ll learn about the factors that help you select the right suppliers.

Additionally, you’ll explore the factors that influence your purchases for production. Finally, you will familiarize yourself with the procedures to receive and ship materials.

In this topic you will:

Learn about the different types of capital that a business needs at different stages.

You’ll also learn about the various sources of finance and the benefits that each one offers. Finally, you’ll determine the role of a balance sheet and analyze its structure.

In this topic you will:

Learn about the concept of accounting and its role in business. Further, you’ll understand the various components of two important financial statements: the income statement and the balance sheet. Moreover, you’ll discuss the importance of taxation. Finally, you’ll understand the role of tax accountants in helping businesses with corporate taxes.

In this topic you will:

Learn about alternative accounting principles that businesses follow. Further, you’ll understand the role of a cash flow statement in business. You’ll also identify the various steps needed to prepare the statement. Finally, you’ll determine the importance of budgeting and internal accounting controls.

In this topic you will:

Learn about the steps you need to take to create a financial plan, which is a key step in the management of personal finance. You’ll learn about the different key statements used in personal finance and ways to use them.

You’ll also explore different investment options. Finally, you’ll learn ways to plan your taxes.

In this topic you will:

Learn about firm ownership structures such as sole proprietorship, partnership, Pvt Ltd, and the Limited liability partnership(LLP). You'll also learn about the relative advantages and disadvantages they offer.

Further, you’ll learn about the antitrust and bankruptcy laws related to businesses. Finally, you’ll take a look at the various types of taxes levied on businesses.

In this topic you will:

Explore types of intellectual property law (copyright, trademark, and patent), and the ways in which they affect an organization.

In this topic you will:

Learn about different functions of the human resources (HR) division of a company. These functions include the hiring process, training employees, and maintaining workplace quality, among others.

You’ll also learn about HR practices related to compensation and benefits, payroll procedures, and the exit process.

In this topic you will:

Learn about the importance of business ethics and their effects. You’ll understand the difference between personal and business ethics.

You’ll also understand how important it is to keep sensitive information of your customers and employees confidential.

Finally, you’ll learn how to monitor Internet usage at workplace. You’ll understand about safe practices to secure yourself, your employees, and your customers

In this topic you will:

Learn to make a good impression on others. You’ll also learn about negotiation skills. You’ll also discover how to handle workplace conflicts.

Finally, you’ll learn to manage workplace diversity to promote an open and productive work atmosphere for all.

In this topic you will:

Learn why entrepreneurs must possess communication, critical-thinking, and problem-solving skills. Further, you’ll assess how task, time, and resource management skills are important in entrepreneurship.
Finally, you’ll identify technology skills that an entrepreneur must possess to succeed in business.

In this topic you will:

Explore the basics needed to start a business. You’ll learn about defining the goals, objectives, core values, organizational structure, and mission and vision statements for your business. You’ll also learn the importance and methods of calculating startup costs for your business. In addition, you’ll learn about the various steps involved in registering a business. Finally, you’ll learn about the importance of leadership and management in a business.

In this topic you will:

Learn about the factors that affect global trade and what has contributed to its growth over the years. You’ll study the factors that affect exchange rates. You’ll also see how exchange rates affect the domestic economy and global trade.
You’ll study how changes in global trade can affect your costs and margins. You’ll also learn about the common labor issues related to global trade. With this knowledge, you can assess the suitability of "going global" for your business.

In this topic you will:

Learn about the scope and importance of quality management. You’ll learn about various processes to track quality. Moreover, you’ll learn about various quality models, including Total Quality Management and Six Sigma. You’ll also understand the importance of statistical quality control. Finally, you’ll learn about quality measures for both product and service industries.

In this topic you will:

Identify the types of risks that entrepreneurs have to face. Further, you’ll determine different ways of mitigating and monitoring such risks and measuring business performances. Finally, you’ll understand the importance of a personal growth plan that may help entrepreneurs avoid various risks.

In this topic you will:

Learn about the main components of a business plan. You’ll also understand the short-term and medium-term financial needs of a firm. Finally, you’ll explore and understand exit strategies to create smart options for getting out of the business.