Fundamentals of Marketing

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy.

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Learning Objectives

On completion of this topic you will clear your concepts with respect to:

•    Define marketing
•    Describe the “4 Ps” of marketing
•    Describe a company’s perspective of value
•    Describe a customer’s perspective of value
•    Analyze the role marketing plays in an organization
•    Generalize the types of decisions marketers make



Course duration: 1 hours